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Daniel Roseberry on creating Collection Imaginaire.
Haute Couture – Fall/Winter 2020/21

On June 29th, 2020, I woke up early, got ready in my New York apartment on 12th street, put on my mask and headed outside to face another day of life in quarantine.

Three months ago I was marooned in New York while taking a quick trip back to the States. Since then I have been living in isolation while Maison Schiaparelli took a hiatus. Everyone has their own lockdown story, some harrowing, some tragic, some utterly lonely. The luckiest of us have been able to spend this time in nature, far removed from city life. My own experience was shared with millions of other Manhattanites: It was privileged, but nothing extraordinary. What was extraordinary, however, was the ability to walk into Washington Square Park on a Monday morning and sketch out a Haute Couture collection.

Life today is lived according to opposites; the pandemic has inverted everything we knew. Now, instead of a team to execute this collection, I just have my own imagination. Instead of the Place Vendome in Paris, it’s been designed and sketched on a park bench.

Everything has changed, but imagination, and the drive to create, has never been more relevant, or more profound. This collection is a tribute to that impulse to create. It’s also why the world of Schiaparelli has never felt more reflective of our time. Elsa’s commitment to the surreal, her fascination with inverting our everyday reality, has never been more timely. This collection is full of tributes to her work and her obsessions, done in my way, on new terms.

Someday very soon, I will venture back to Paris and hand these styles off to the Atelier. We will make a portion of these and take them around the world to share with our valued clients and stylists.

Imagination and dreams can be profound, but they are even more so when they guide us into action. Without putting our dreams into practice, these abstractions would be denied their ultimate power.

Schiaparelli Haute Couture Fall-Winter 2020/21

Collection Imaginaire by Daniel Roseberry

Film directed by Christophe Tiphaine
Creative direction: Daniel Roseberry
Music & sound design: Ben Brunnemer
Motion design: Superlovers
Video capture: Alex Rapine

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